P&G Buys Supplements Maker Thorne in $3.8 Billion Deal

Procter & Gamble (P&G) is making its biggest move yet into the health and wellness market, acquiring Thorne for $3.8 billion in cash from L Catterton.

The acquisition marks a significant push by P&G into the vitamins, minerals, and supplements (VMS) sector, where top consumer goods giants are vying for space.

P&G's beauty and wellness division has been posting strong results, driven by consumers' willingness to spend on discretionary self-care products.