P&G Buys Wellness Brand Thorne to Tap Into Growing Preventive Healthcare Market
Procter & Gamble (P&G) is expanding its presence in the wellness and preventive healthcare market by acquiring US-based Thorne, a company known for its science-backed nutritional products and personalized health offerings. The acquisition will help P&G Health Care tap into the growing demand for prevention-focused products.
Thorne has built its business around dietary supplements, health tests, and personalized wellness recommendations. It's widely used by consumers, healthcare practitioners, and professional sports organizations, and is recognized for its research-driven approach to product quality and scientific validation.
P&G Health Care CEO Paul Gama sees the acquisition as a strategic move that aligns with changing consumer preferences: 'Thorne has built a highly trusted brand at the forefront of personalized health.'