P&G Cracks Code for Scaling AI Across Global Operations
Procter & Gamble (P&G), a 188-year-old consumer goods company, operates at an unprecedented scale and complexity. As the world's largest consumer goods maker, P&G is embedded in everyday life across homes, markets, and generations. The company has spent years building digital capabilities across brands, markets, and functions.
P&G's Global CIO, Seth Cohen, understands the business deeply and knows where technology matters. With a career spanning 36 years, he has watched technology move from the back office to the boardroom, from systems and infrastructure to data and digital platforms. Now, AI is at the forefront of P&G's journey.
Cohen begins with the consumer, formulating his strategy around what technology can do. He asks: 'What unmet consumer need are we trying to solve?' This philosophy shapes P&G's AI journey, which involves product innovation and consumer intelligence to forecasting, manufacturing, supply chains, retail, and quick commerce.
The company has a strong platform approach, with a standardised core data lake that allows for scaling capabilities in unique ways. The AI factory sits on top of this foundation, giving access to the latest models available. This enables P&G to address consumer needs and scale those capabilities across geographies.