P&G Focuses on Execution, Aims for Faster Growth Within 12-18 Months
Procter & Gamble (PG) is focusing on execution rather than adopting a new strategy, according to Chief Financial Officer Andre Schulten. At the Barclays 19th Annual Global Consumer Conference, Schulten emphasized that the company's core growth model remains unchanged.
P&G is using technology, artificial intelligence, and automation to speed up internal work and improve results. The company has implemented a faster operating model, with general managers being held directly accountable for user growth and market share. Non-superior performance will be addressed within 60-90 days, not a year.
The company is also investing in capability transformation, including Supply Chain 3.0, which aims to provide a productivity runway of 5-10 years. P&G has rolled out RTTQ (return touchless quality) globally and plans to implement fully automated dark warehouse technology across its operations.