P&G Lands Thorne for $3.8 Billion in Health and Wellness Push

Procter & Gamble (P&G) is making a major push into the health and wellness market with its acquisition of supplement maker Thorne for $3.8 billion. The takeover will see P&G acquire the line from LVMH-backed private equity firm L Catterton, according to reports.

The move marks a significant expansion into the health and wellness space for P&G, which is looking to diversify its portfolio beyond traditional consumer goods. Shailesh Jejurikar, CEO of P&G, described the acquisition as a key part of the company's strategy to grow in new markets.

The terms of the deal have not been disclosed, but it is understood that P&G will take ownership of Thorne's entire product line. The supplement maker has gained popularity in recent years for its high-quality products and commitment to sustainability.