P&G Stock Struggles Amid Skepticism Over Reset Claims

Procter & Gamble (PG) has been claiming its reset is on track for several quarters, but investors aren't convinced. The company's stock price remains near its 52-week low of $137.62, roughly 16% below its late-2024 peak.

The disconnect between management's claims and the market's skepticism stems from the company's flat global market share in Q4, with organic sales down to the prior year's level. However, P&G insists that the underlying business has inflected in the second half of the year, citing regional data to support its case.

One key metric is user growth, which management watches closely as it signals a product-and-value equation that works. In slow-growth markets like China and Latin America, P&G aims to create category growth rather than ride existing trends.