P&G Taps NFL Moms for Bladder Leak Awareness Campaign

Procter & Gamble, maker of Pampers and Always incontinence pads, has launched a big-budget campaign for its Always Discreet line. The company tapped three NFL moms to share their experiences with bladder leaks during menopause.

The 'NFL Moms', Elisha Jarrett (mother of Brady Jarrett, Chicago Bears), Angela Burns (mother of linebacker Brian Burns, New York Giants), and Katie DeJean (mother of defensive back Cooper DeJean, Philadelphia Eagles), will appear in commercials that air during NFL games this season.

According to Melissa Suk, vice president of adult incontinence for North America at Procter & Gamble, 'the number one most-watched sport among our target consumers' is the NFL. The company notes that more women are tuning in to watch football with their husbands and boyfriends.