Pacific Beverages Taps Mark Jordan as Brand Development Director

Pacific Beverages has appointed Mark Jordan as its new Brand Development Director. This move follows his most recent role at The Coca-Cola Company, where he led the commercial function for the company's alcohol portfolio across six markets.

Jordan joins Pacific Beverages after nearly two decades of experience in various roles within the beverage industry. Before joining Coca-Cola, he spent 13 years with Campari Group, including as Regional Director for APAC & India, Global Travel. His earlier career includes commercial and sales roles with Carlton & United Breweries, Ogilvy & Mather, and other notable companies.

Jordan expressed his enthusiasm for bringing his experience in sales and marketing to Pacific Beverages while further developing his customer and consumer knowledge. He cited the company's strong relationships, business model, and portfolio as key factors behind his decision to join.