Paramount Taps Ex-Coca-Cola Exec for Marketing Role

Michael Willeke has joined Paramount as Vice President of Marketing for Germany, Switzerland, and Austria. He will take on this role from September 1, 2026. In his announcement on LinkedIn, Willeke stated that he would be working with the regional team to 'drive growth and continue building the Paramount+ brand connection' with audiences in the region.

Willeke has a background in marketing, previously holding positions at The Coca-Cola Company for over 17 years. He was most recently Vice President of Marketing, Sparkling Flavours Europe at Coca-Cola, a position he held from May 2024. Before that, he served as Vice President of Marketing, Integrated Marketing Experience and as Integrated Marketing Experience Director, Europe.

In his new role, Willeke will focus on shaping the future of entertainment and expanding the footprint of Paramount+ in the region. His appointment marks a move from the consumer goods sector into entertainment for Willeke.