Pasoori Hits One Billion Views on YouTube
Coca-Cola's Coke Studio has achieved a milestone in Pakistani music history. The song 'Pasoori' has become the first Pakistani track to cross one billion views on YouTube, marking a significant achievement for the brand and the country's music industry.
Released as part of Coke Studio Season 14 in 2022, 'Pasoori' was a collaboration between some of Pakistan's most distinctive creative voices. The song blended traditional sounds with contemporary production and featured a narrative by Ali Sethi, who co-wrote it with Fazal Abbas and co-composed it with Xulfi.
'Pasoori' not only broke records on YouTube but also topped Spotify's Global Viral chart and entered its Global Top Songs chart. It was the second most-searched track in Google's global Year in Search list for 'Songs' in 2022, according to Sami Wahid, General Manager, Pakistan and Afghanistan Region, The Coca-Cola Company.