Pixel Tag Priced to Match AirTag, Setting Stage for Google's Hardware Push

Google's upcoming Pixel Tag is set to be priced at $29 in the US, according to Dealabs. This price matches Apple's AirTag, which will put pressure on Google's competitor.

This move by Google isn't just about undercutting Apple's price but rather competing directly with its flagship product. The Pixel Tag doesn't need to be cheaper; it needs to be present in the market.

Google is preparing for a big launch event on August 12, where it will showcase its full Pixel 11 lineup and Pixel Watch 5. Bundling the tracker announcement with these high-profile devices sends a clear signal that this isn't an accessory experiment but part of Google's hardware identity now.