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Prime Video Expands News Coverage with Short-Form Clips
Amazon Prime Video is expanding its news coverage by introducing short-form news clips featuring local and national stories. The clips will be available on TVs and soon on web and mobile apps, targeting younger viewers who prefer quick, organic-feeling news content often found on platforms like TikTok and Instagram.
The move aims to attract Gen Z viewers, as part of the News section within the Prime Video app. This follows a broader industry trend where streaming services like Peacock, HBO Max, Netflix, and Disney+ are adding short-form content to meet changing viewer preferences for brief, easily consumable entertainment.