Skip to content
Back to Guavy Wire
Stocks

Pringles' Secret: Why They're Not Really Potato Chips

Instruments
PG
Share

The Pringles brand has been synonymous with its unique tube can and stackable shape for decades. However, despite being called 'potato chips,' they don't actually fit the FDA's definition of a traditional potato chip.

The issue started in the 1960s when Procter & Gamble first introduced Pringles to the market. A group called the Potato Chip Institute International tried to sue them for using the term 'newfangled potato chip.'

In 1975, the FDA officially declared that Procter & Gamble could only refer to their product as a potato chip if it included a disclaimer stating that it's made from dried potatoes. Instead of fighting this, Procter & Gamble started referring to Pringles as 'potato crisps,' which is the British term for potato chips.

Interestingly, in the UK, Procter & Gamble claimed that Pringles weren't actually potato crisps either, in order to avoid paying an extra tax. However, they lost this case in 2009 and eventually sold the Pringles brand to Kellogg's a few years later.

More on Stocks

Disclaimer: Guavy is a data and market intelligence provider, not an investment adviser. The information, signals, and market analysis provided by the Guavy API and related services are for informational purposes only and are not intended as financial advice, investment recommendations, or an endorsement of any particular trading strategy. Trading in volatile markets, including cryptocurrency, carries significant risk and may not be suitable for all investors. Past performance is not indicative of future results. Users should consult with a qualified financial professional before making any investment decisions. Guavy makes no guarantee of trading profits or financial returns.

Market sentiment intelligence for apps, funds & agents

Location

729 55 Ave SW
Calgary AB T2V 0G4
Canada

© 2026 Guavy Inc