Procter & Gamble Launches Ariel Color Liquid Laundry Detergent 40 WL with Cold-Water Formula
Ariel Color Liquid Laundry Detergent 40 WL is a 1.8-liter formula from Procter & Gamble, designed to tackle stains on bright clothing while delivering up to 40 wash loads per bottle in standard machines.
The cold-water optimized formula targets households that wash colorful textiles frequently and want solid cleaning performance without relying on hot water.
With a dosing cap for direct pre-treatment, Ariel Color Liquid Laundry Detergent 40 WL is positioned as a color-protecting formula for everyday laundry, delivering powerful stain removal starting from the first wash, including cold cycles from 20 °C upward.