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Procter & Gamble Launches Ariel Color Liquid Laundry Detergent 40 WL with Cold-Water Formula

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Ariel Color Liquid Laundry Detergent 40 WL is a 1.8-liter formula from Procter & Gamble, designed to tackle stains on bright clothing while delivering up to 40 wash loads per bottle in standard machines.

The cold-water optimized formula targets households that wash colorful textiles frequently and want solid cleaning performance without relying on hot water.

With a dosing cap for direct pre-treatment, Ariel Color Liquid Laundry Detergent 40 WL is positioned as a color-protecting formula for everyday laundry, delivering powerful stain removal starting from the first wash, including cold cycles from 20 °C upward.

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