Procter & Gamble's Tania Bhurgri Named Top Marketing Talent

Tania Bhurgri, Brand Manager for Fabric Care Middle East at Procter & Gamble, has been named one of Campaign's Brand Faces to Watch in 2026. Nominated by Arushi Malhotra, Brand & Commercial Director for Fabric Care at Procter & Gamble, Tania stands out as a high-impact marketer who combines consumer insight, data, and creativity to drive commercial growth.

Tania has led the charge in accelerating Ariel and Tide to become top two players in the region, achieving a double-digit turnaround. She drove over 2 million consumer trials through digital and retail media innovation, and played a key role in scaling a digital-first media strategy.

Tania's guiding principle is that the best marketer creates value for both consumers and the business. With over 200 consumer connects, she has developed products and campaigns that deliver measurable business results across the GCC.