Project Helix: Xbox CEO Teases Multiple Devices, Unconventional Release

Xbox CEO Asha Sharma has hinted that Project Helix will include more than one device. Speaking to the BBC at gamescom 2026, she referred to a 'great family of devices' for the next-gen console.

This suggests that Microsoft may be preparing for an unconventional release, possibly with multiple products or variations targeting different segments of the market. The mention of a 'family of devices' is reminiscent of the Xbox Series X/S releases, where both consoles had distinct features and price points.

Sharma's comments also imply that Project Helix may not be as straightforward as previous console generations. Microsoft has been exploring new business models to make its products more appealing to consumers, who may not be willing to spend 'thousands of dollars' on a single device.