PSG and Coca-Cola Renew Global Partnership Through 2029
Paris Saint-Germain (PSG) and Coca-Cola have renewed their global partnership for three years, set to expire in 2029. This marks a return of the collaboration between two of the world's most recognized brands.
The partnership aims to bring fans together around their shared passions and create memorable moments of connection and emotion. PSG has established itself as a cultural reference point that extends far beyond the football pitch, with its influence spanning football, fashion, music, and lifestyle.
Coca-Cola will become an Official Partner of PSG through 2029, with Powerade also supporting the club through activations centered around athletic performance, energy, and pushing beyond limits. The partnership will create new experiences for supporters and bring the excitement of PSG to life well beyond the football pitch.
A new Coca-Cola experience is set to be unveiled at Parc des Princes, designed as a gathering place open to all supporters. Throughout the season, the space will host activations, immersive experiences, and exclusive events celebrating football and Parisian culture.