PSG Reunites with Coca-Cola for Historic Partnership Renewal

Paris Saint-Germain (PSG) has announced its partnership renewal with Coca-Cola France, marking their return as an official partner of the French champions through 2029. This historic collaboration spans over two decades and will also include sports drink brand Powerade.

Coca-Cola is releasing a limited-edition collector can in celebration of the deal and PSG's upcoming campaign. The can features the club's iconic colors inspired by the classic Hechter stripe design, prominently displaying the PSG crest alongside Coca-Cola's signature branding.

A limited run of 400,000 collector cans will be produced and released on October 12, 2026, in over 650 Carrefour stores across the Île-de-France region. The new experiential fan space at the Parc des Princes is also part of the agreement.