Publicis Conseil Hires Cobigo and Michal as ECDs
Publicis Conseil has announced the appointment of Yann-Gaël Cobigo and Thibault Michal as Executive Creative Directors, strengthening its creative leadership across international accounts. The pair will help shape and lead global creative strategies for several major brands.
Cobigo and Michal have spent most of their careers in London, working at agencies including R/GA, Media Arts Lab, BBH, and VML. Their experience includes international campaigns for Apple, Audi, Heinz, The Athletic, and Coca-Cola. They worked on several high-profile global Coca-Cola campaigns over the past three years at Ogilvy WPP/OpenX.
Their work included The World Needs More Santas, the brand's 2023 global Christmas campaign, as well as campaigns connected to the Paris 2024 Olympic Games and Milano Cortina 2026 Olympic Winter Games. They also led the worldwide Coca-Cola and Star Wars collaboration, bringing together the two brands in a campaign aimed at audiences across markets.
Cobigo and Michal's work has received recognition at international creative festivals. Their Coca-Cola campaign for the Paris 2024 Olympic Games has also entered the permanent collection of the Musée des Arts Décoratifs in Paris. Marco Venturelli, CEO and CCO of Publicis Conseil, welcomed their arrival, stating that they bring real experience in global brands and international creation.