Publicis Lands Global Media Mandate with PepsiCo

PepsiCo has awarded its global media mandate to Publicis Groupe, according to reports. The agency will handle PepsiCo's media business across more than 200 markets.

This win is significant as it comes after the company had been working with Omnicom's OMD network prior to this. In India specifically, PepsiCo has been collaborating with Publicis since 2022.

The move will also see Publicis pull out of the ongoing pitch for the remainder of Coca-Cola's global media business, where they currently handle the media business in the USA and Canada.