Publicis Steals Pepsi Media Business Without Pitch, Leaves WPP Vulnerable

Publicis has secured the global media business of Pepsi worth $1.7 billion without even going through a pitch process, according to reports.

This move comes as a surprise given that Publicis was also pitching for Coca-Cola's global account along with WPP.

Arthur Sadoun, Publicis' boss, had previously stated that his company was increasingly winning business without a pitch, and it seems he has been true to his word.

The win is significant as it shows the appeal of Publicis' tech-based businesses to big global advertisers who are eager to leverage AI in their operations.