RBC Reaffirms 'Outperform' Rating on Procter & Gamble Amid Market Share Gains

RBC Capital has reaffirmed its 'Outperform' rating for Procter & Gamble (P&G) stock, citing market share gains across key categories.

The firm notes that P&G's U.S. weighted aggregate market share improved sequentially by 25 basis points in the September quarter-to-date period ending August 9, compared to a decline of 9 basis points in the June quarter.

This improvement was driven by sequential gains in Baby Care, Fabric Care, and Hair Care categories, while Family, Grooming, and Oral Care segments remain challenged.

RBC Capital believes that market share trends tend to drive P&G's relative share price performance and that the company is at an important point of positive inflection.