ReDEFY Reverses Consulting Sales Cycle with 'Built Before the Meeting' Campaign

ReDEFY, a Salesforce consulting partner, has launched 'Built Before the Meeting,' a campaign that reverses the traditional consulting sales cycle.

The company builds working Salesforce Industry Cloud solutions for specific vertical problems before even meeting with potential clients. This approach is especially effective in the public sector, where much of the regulation and processes are already public.

ReDEFY has completed six large-scale builds for California counties ahead of the state's CERS NextGen deadline. Each solution is configuration-first and native to Salesforce, not hard-coded on top of it.