ReDEFY Reverses Consulting Sales Cycle with 'Built Before the Meeting' Campaign

ReDEFY, a pure-play Salesforce consulting partner, has launched 'Built Before the Meeting,' a campaign that reverses the traditional consulting sales cycle. Instead of asking prospects to sit through discovery calls and slide decks, ReDEFY builds a working Salesforce Industry Cloud solution for a buyer's specific vertical problem before the first meeting takes place.

The firm has already completed working builds for six large California counties ahead of the state's CERS NextGen deadline. The public proof of the model is live now at redefy.com, featuring a fully functional Environmental Health platform built specifically for one county at a time.

'Most partners hold their best thinking hostage and only invest their time once a client has signed a contract,' said Manosh Chakravorty, Co-Founder and CEO of ReDEFY. 'We do the opposite.'