Revance Taps Ulta Beauty Vet for Skincare Marketing Push

Revance has appointed Janelle Wichmann as its new chief marketing officer for skincare. Wichmann comes from Ulta Beauty and Procter & Gamble, where she previously held marketing roles.

As CMO of Revance's Skincare unit, Wichmann will lead the company's marketing strategy, brand development, and commercial growth initiatives. She will also oversee efforts to strengthen innovation and deepen engagement with consumers, healthcare professionals, and strategic partners across channels.

'Janelle joins Revance at an important moment in our evolution,' said CEO Nadeem Moiz. 'She brings the vision and experience to elevate our Skincare brands while helping shape how we build brands across the enterprise.'