Rout Takes Charge of Google India Account at EssenceMediacom

Chinmayee Rout has taken on a new role as business manager for integrated media planning at EssenceMediacom India, where she will oversee the Google India account.

Rout's career so far reads like a highlight reel of major advertisers. She spent over two years at WPP Media, working with clients such as Coca-Cola and Google APAC, and earning three promotions along the way.

Before joining WPP Media, Rout worked in content and SEO, interning at Press Trust of India and ET BrandEquity, and holding a marketing role at AmberStudent. This background gives her a unique understanding of how campaigns reach their target audience.

The move to EssenceMediacom is notable because it shows that talent within the WPP Media stable can be rotated across its network agencies. Rout's experience handling Coca-Cola's media buying demands will likely serve her well in her new role, particularly given Google's platform requirements.