Route Mobile Brings Messaging App to Salesforce's AgentExchange

Route Mobile has launched a new messaging app on Salesforce's AgentExchange platform. The app allows users to send global SMS and WhatsApp messages directly from within any Salesforce Cloud, without custom development or external infrastructure.

The app is designed for enterprises that are digitally transforming their customer experiences. It provides a more flexible and scalable way to engage customers on their preferred channels, with features such as conversational one-to-one texting, bulk messaging, automated messaging triggered by Flows and Process Builder, WhatsApp, and built-in delivery and engagement analytics.

Tushar Agnihotri, CEO of Route Mobile, said that enterprises want to move faster, personalize customer interactions, and simplify how their teams engage at scale. He added that the app is an important step in making omnichannel engagement more accessible, secure, and scalable for brands globally.