Route Mobile Launches Salesforce-Native Messaging App on AgentExchange

Route Mobile Limited has launched a new Salesforce-native messaging app on AgentExchange. The application enables direct SMS and WhatsApp communication within the CRM, keeping data strictly within the customer's Salesforce environment.

The solution is built natively on the Salesforce platform, offering fast deployment and zero-code configuration. This means enterprises can send global SMS and WhatsApp messages without custom development or external infrastructure, addressing the growing need for communications built directly into CRM tools.

According to Tushar Agnihotri, CEO of Route Mobile, 'enterprises seek to move faster and personalize customer interactions at scale.' He noted that the Salesforce-native app brings global messaging expertise directly into a widely used CRM environment, helping businesses activate trusted customer communications without added complexity.