Route Mobile Unveils Salesforce-Native Messaging App for Omnichannel Engagement
Route Mobile has launched a new Salesforce-native messaging app on AgentExchange. This move enables Salesforce users to send global SMS and WhatsApp messages directly from within any Salesforce Cloud without custom development or external infrastructure.
The app is built natively on the Salesforce platform, offering fast deployment and zero-code configuration. All customer data remains within the organization's own Salesforce environment, which is a critical requirement for enterprises in regulated industries.
The key features of the app include conversational one-to-one texting, bulk messaging from Salesforce Reports and Campaigns, automated messaging triggered by Flows and Process Builder, WhatsApp, and built-in delivery and engagement analytics. This allows customers to receive timely and relevant communications on their preferred channels across 190+ countries via Route Mobile's direct carrier network.
Tushar Agnihotri, CEO of Route Mobile, said, 'Enterprises want to move faster, personalize customer interactions, and simplify how their teams engage at scale.' He added that this app brings global messaging expertise directly into one of the world's most widely used CRM environments, helping businesses activate trusted customer communications without added complexity.
The platform also incorporates AI to ensure more seamless and targeted customer communications. Features such as intent-scoring, message personalization, and timing optimization will support enterprises to improve their customer experience at scale.