Route Mobile Unveils Salesforce-Native Messaging App with AI Features

Route Mobile has launched a new omnichannel messaging application on the Salesforce AgentExchange. The solution enables brands to send WhatsApp and SMS messages directly from within Salesforce, keeping all customer data within the CRM environment.

The app aims to simplify customer engagement by integrating carrier-grade messaging into the widely used CRM platform, offering real-time, personalized communication.

Route Mobile Limited, a global leader in Communications Platform as a Service (CPaaS), developed the solution using its APIs. The new app supports conversational one-to-one texting, bulk messaging from Salesforce Reports and Campaigns, and automated messaging triggered by Flows and Process Builder.

Tushar Agnihotri, CEO of Route Mobile, highlighted that enterprises are looking to move faster and personalize interactions, and this app directly addresses that need. The platform incorporates AI features such as intent-scoring, message personalization, and timing optimization to enhance customer experience at scale.