Sadie Thoma Joins R/GA as First-Ever Global Chief Business Officer
R/GA, an independent creative innovation company, has appointed Sadie Thoma as its first-ever global chief business officer (CBO).
In this newly created role, Sadie will be responsible for translating R/GA's post-independence momentum into sustained commercial scale and accelerating market demand for the agency's 'Intelligent Brand Systems' value proposition.
Sadie joins R/GA from Google, where she spent nearly 15 years in executive roles spanning sales, business development, and marketing. She pioneered industry-defining AI GTM programs, including the Creative AI Lighthouse Program and CMO AI Labs, and invented the ABCDs of YouTube - a globally recognised standard for creative effectiveness deployed across 50+ markets.
In her new role at R/GA, Sadie will oversee the agency's commercial frameworks, driving a shift away from traditional time-based compensation to value linked models, performance-based partnerships, and transformation retainers that reflect how modern creative and technical work is delivered.