Sadie Thoma Joins R/GA as Global Chief Business Officer Amid Agency Growth
R/GA has appointed Sadie Thoma as its global chief business officer. In this newly created role, Thoma will oversee the commercialization of the agency's AI capabilities and products, including Brand DNA Sequencer, an AI system that enables creative teams to train agents to generate assets aligned with a brand's visual identity and guidelines.
Thoma said the real challenge for businesses lies not in introducing new tools but in integrating them into their structure, processes, and partnerships. 'Nobody's a know-it-all when it comes to AI; we're all learn-it-alls,' she noted.
R/GA has maintained an upward growth trajectory since returning to independence after over 23 years with Interpublic Group (IPG). The agency posted 25% year-over-year revenue growth in Q1 2026 compared to Q1 2025, according to Thoma.
Thoma joins R/GA from Google, where she spent over 14 years as director of ads marketing starting in mid-2022. She returns to the agency world for the first time since serving as managing partner at Gotham from late 2008 to early 2011.