Stocks

Salesforce Acquires Fin to Bolster Customer Service AI Capabilities

Guavy AI Editorial Team Published September 12, 2026

Instruments

CRM

San Francisco-based Salesforce has completed its acquisition of Fin (formerly Intercom), an industry-leading customer agent company. This move brings Fin's customer agent platform and world-class technical AI team to Salesforce, along with an established global customer base of over 30,000 companies.

The close of the acquisition combines Fin's AI models trained specifically for customer experience with Salesforce's Agentforce platform. This powerful combination enables companies to deploy trusted AI agents from day one, accelerating time to value and delivering measurable outcomes at scale.

'The #1 customer agent meets the #1 CRM,' said Marc Benioff, Chair and CEO of Salesforce. 'Fin brings proven agent technology and an extraordinary AI team to Salesforce, making Agentforce even more powerful for customer service.'

Salesforce Acquires Fin to Bolster Customer Service AI Capabilities

JPMorgan Names Co-CEOs for US Private Bank Division

JPMorgan Cuts Ties with AI Hedge Fund Over Significant Losses

JPMorgan Cuts Off Lending to AI-Focused Hedge Fund Amid Steep Losses