Salesforce Adopts Usage-Based Pricing Amid AI Transformation
Cloud computing leader Salesforce Inc has adopted usage-based pricing for its AI products in response to growing demand and changing market conditions. The company, which specializes in customer relationship management CRM technology, announced this shift on August 31, 2026.
The new pricing model allows clients to negotiate payment based on actual revenue increases or cost savings from using Salesforce's AI platform, Agentforce. This change reflects the trend toward more flexible pricing structures in the software industry and positions Salesforce competitively against startups offering pay-for-performance models.
Salesforce's market capitalization is approximately $210.7 billion, with a suite of products designed to connect businesses with their customers, including Customer 360, Service Cloud, Marketing Cloud, Commerce Cloud, and the recently launched Claudeforce. The company's commitment to innovation is demonstrated by integrating AI capabilities directly into its applications.
According to GuruFocus Value analysis, Salesforce shares are currently undervalued at $256.00, representing a 24.5% discount from their intrinsic worth of $339.05. This indicates a margin of safety for potential investors and supports the argument that the stock may be trading at a discount.