Salesforce Becomes Title Sponsor of FIDE World Championship Matches
Salesforce has announced a landmark multi-year partnership with the International Chess Federation (FIDE), becoming the Title Sponsor and official AI partner of FIDE's World Championship Matches. The deal covers the 2026 and 2028 World Championship Matches, the 2027 Women's Match, and the world rankings.
Agentforce 360, Salesforce's complete portfolio of AI solutions, will be used to unify every layer of FIDE's operations, player rankings, and fan connections onto a single platform. This includes leveraging Slack to connect FIDE's global teams and streamline workflows.
Fans will experience this transformation through the Chess Concierge Agent, powered by Agentforce 360, which answers questions on ratings, rules, and live tournament status for 1.2 million monthly visitors in any language.