Salesforce Bets Big on HiBob Amidst AI-Driven Disruption

Salesforce has led a $166 million funding round for HiBob, valuing the Israeli HR tech startup at approximately $3.5 billion.

This marks HiBob's largest financing round since its inception and represents a strategic bet by Salesforce on the value of 'enterprise data gateways' in the AI era.

HiBob is the developer of 'Bob,' a cloud-native Human Capital Management (HCM) platform that provides core HR management, payroll administration, and employee onboarding services to over 5,400 clients globally across more than 170 countries.

Salesforce CEO Marc Benioff clearly recognizes HiBob's strategic positioning as a 'trusted source of enterprise organizational data.'