Salesforce Checks in as Title Sponsor of International Chess Federation
Salesforce has partnered with FIDE to become the title sponsor and technological partner of the International Chess Federation. The multi-year agreement will utilize Salesforce's Agentforce 360 portfolio, including Slack, to power real-time player rankings and AI-driven fan experiences for over 800 million global fans.
The partnership will cover the 2026 and 2028 World Championship Matches, the 2027 Women's Match, and the world rankings. FIDE will run its entire operation on a single, intelligent platform, unlocking new ways to connect with players, federations, and fans around the world.
Fans will experience this transformation firsthand through the Chess Concierge Agent, powered by Agentforce 360, which answers questions on ratings, rules, and live tournament status for 1.2 million monthly visitors in any language. Internally, Agentforce 360 will help FIDE more efficiently run its operations.