Salesforce Customers Harness Einstein AI for Sales Boost

Salesforce customers are finding ways to supercharge their sales teams with Einstein artificial intelligence tools. These tools allow for customization choices in the cloud, enabling salespeople to focus on selling rather than administrative tasks.

Einstein AI can mine insights from email, contacts, calendar, and free-text data within Salesforce, pre-populate fields and forms to save time, and apply machine learning to lead-scoring. Some customers are also adding third-party AI tools to get even more time savings and analytics insight from their Salesforce instance.

For example, Brainshark's sales enablement tool uses AI to analyze practice video sales pitches, helping train new reps faster and distribute new-product content to the entire sales team.