Salesforce Leads $166 Million Investment in HR Tech Company HiBob
Salesforce has led a $166 million investment in HR technology company HiBob. The funding round is one of the largest in the people technology sector this year, and it marks Salesforce's growing focus on AI-powered enterprise software.
HiBob plans to use the investment to accelerate its product and technology development, including its AI capabilities. According to Ronni Zehavi, co-founder and chief executive of HiBob, the company sees workforce data as more than just a repository of HR information - it's about 'organisational intelligence'.
Industry observers say that organisations will require greater visibility into roles, skills, accountability, and decision rights as AI agents become part of daily work. As businesses seek a connected view of their organisations, workforce intelligence is emerging as a strategic area alongside customer relationship management, analytics, and automation.