Salesforce Leads $166M Funding Round for HiBob, Valuing Firm at Over $3.2B

Salesforce led a $166 million funding round for HiBob, a company behind the Bob human resources platform. This investment values the firm at over $3.2 billion and represents its largest funding round to date.

Hibob's AI strategy revolves around creating an organizational intelligence layer that can supply AI systems with information about how a company operates. This includes data on employees, skills, management structures, teams, permissions, compensation, performance, and workforce plans.

The company aims to make its platform an infrastructure for an increasingly AI-powered workplace. HiBob CEO Ronni Zehavi sees the opportunity around something larger than automating HR administration, managing humans and agents together in a hybrid team.