Salesforce Leads $166M Investment in HR Tech Startup HiBob

HiBob, an HR information system provider, has secured $166 million in funding led by Salesforce. This investment values the London- and New York-based startup at a staggering $3.2 billion. According to Ronni Zehavi, CEO and co-founder of HiBob, the world of work is rapidly transforming, and AI-powered business tools will soon rely on trusted workforce data.

The deal also marks a significant step in the integration between Slack and HiBob's HR platform Bob. By bringing a more conversational, employee-centric experience to its users, HiBob aims to build an open platform that brings trusted workforce context into various systems where work happens.

HiBob has already served over 5,500 customers globally with a deep understanding of how organisations operate. Salesforce's investment validates this vision and highlights the importance of trusted workforce context in AI-powered decision-making.