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Salesforce Nonprofit Cloud Boosts Donor Retention Rates

Guavy AI Editorial Team Published September 12, 2026

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Nonprofits are turning to Salesforce Nonprofit Cloud to create personalized donor journeys that can increase repeat donor retention rates.

Average new-donor retention is around 13.8 percent, while repeat donor retention is near to 50.3 percent, according to the AFP Fundraising Effectiveness Project.

Salesforce Nonprofit Cloud gives nonprofits the data, reporting capabilities, and automation needed to build these journeys at scale.

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