Salesforce Partners with FIDE to Revolutionize Chess

Salesforce has partnered with the International Chess Federation (FIDE) in a multi-year deal that will see the CRM provider become the title sponsor of the FIDE World Championship Matches from 2026 to 2028. The partnership, announced on September 10, 2026, also makes Salesforce the official AI partner of the FIDE World Chess Championship and FIDE Rankings.

The collaboration will utilize Salesforce's Agentforce 360 platform, which includes a range of AI solutions that will unify every layer of FIDE's operations, player rankings, and fan connections onto a single platform. This includes leveraging Slack to connect FIDE's global teams and streamline workflows.

Fans will experience this transformation first-hand through the Chess Concierge Agent, powered by Agentforce 360, which answers questions on ratings, rules, and live tournament status for 1.2 million monthly visitors in any language. Internally, Agentforce 360 will help FIDE more efficiently run its operations.

Core to FIDE's authority is its rating system, the universally recognized measure of every chess player's skill that is used to track standings, history, and predictive analysis. FIDE's ELO Player Rating Agent will offer a conversational lookup of any FIDE player, including historic trends, current standings, insights into results, and predictions.