Salesforce Powers Global Chess Events with FIDE Partnership

Salesforce has partnered with FIDE (International Chess Federation) as its title sponsor and technological partner for the next three years. This multi-year agreement brings Salesforce's Agentforce 360 portfolio, which includes Slack, to the world's largest chess events and forums.

The partnership will power real-time player rankings and AI-driven fan experiences for over 800 million global fans. FIDE's ELO Player Rating Agent, powered by Agentforce 360, will offer a conversational lookup of any FIDE player, including historical trends, current standings, insights into results, and predictions.

The partnership also includes the use of Slack to connect FIDE's federations and commissions worldwide. This will give officers behind-the-scenes visibility into ratings and operations.