Salesforce Rolls Out AI Agents to Boost Sales and Customer Support Productivity

Salesforce has introduced a series of AI agents designed to boost productivity for sales, technical support and customer service teams. The new agents are part of an update to Agentforce Co-Worker, a tool embedded in multiple cloud services.

The most notable agent is Hunter, which helps B2B sales staff find potential customers and write sales emails. It also automates deal stages and tasks such as preparing for presentations and drafting proposals.

Salesforce claims that Hunter can cover long-term tasks based on the Long Horizon Runtime module, helping agents make plans and collect data across multiple conversation sessions. This feature currently only applies to Hunter, but Salesforce plans to roll it out to other agents in stages.