Salesforce Sponsors World Chess Championships with AI-Powered Fan Engagement

Salesforce has announced a landmark multi-year partnership with FIDE (International Chess Federation), becoming its official AI partner for the World Chess Championship and FIDE Rankings. The technology major will integrate its Agentforce 360 and Slack platforms into FIDE's operations, enhancing fan engagement and streamlining internal processes.

The partnership designates Salesforce as the title sponsor for the World Championship matches in 2026 and 2028, as well as the Women's World Championship in 2027. The global rating list will be called the Salesforce FIDE Rankings.

Salesforce's AI solutions will provide real-time access to player information, automate rating data pipelines across 204 federations, and power a Chess Concierge Agent that answers questions relating to ratings, rules, and live tournament status for FIDE's 1.2 million monthly visitors in any language.