Salesforce Still Grappling with Pricing Models at Dreamforce
Salesforce's Dreamforce conference has kicked off in San Francisco, but the company still faces challenges in its pricing models. A Chief Executive Officer (CxO) who attended the conference told Constellation Research that they were trying to understand how Salesforce's pricing works and how it will change when Agentforce is taken externally. The CxO's company is currently using gifted credits from Salesforce to develop Agentforce, but they need to model the usage when this effort scales.
Salesforce has been experimenting with pricing models, including license-based, seat-based, consumption-based, and outcome-based pricing. However, customers are struggling to understand these models, which can be confusing. Salesforce's President and Chief Commercial Officer, Bill Patterson, acknowledged that the company needs to simplify its pricing and packaging opportunities.
Salesforce is introducing a Headless Add-on to its platform, which will provide more capacity for users. The add-on will also be packaged into Agentforce's premium editions. The company aims to make it easier for customers to understand how they can benefit from the platform and what the costs will be.