Salesforce Stock Set for Big Move Following Dreamforce Event

Salesforce stock is set to move significantly following its annual Dreamforce event, according to options pricing. The company's CEO, Marc Benioff, will give a keynote address later this afternoon, and traders are anticipating a swing of up to 4% in either direction by the end of the week.

This could see shares rally as high as $270, a new high point for the year, or drop to around $248, giving back some recent gains. Salesforce has been down about 2% for 2026 so far due to concerns over AI disruption.

Analysts are focused on the company's partnership with Anthropic and its long-term financial forecasts. UBS analysts said this partnership has driven a 'narrative shift' around the shares in recent weeks. JPMorgan analysts expect Salesforce to reaffirm some of its 2030 revenue targets, including $63 billion.