Salesforce Teams Up with Chess Federation to Revolutionize AI-Powered Game Management
Salesforce has announced a multiyear partnership with the International Chess Federation (FIDE) to bring AI-powered tools to chess management and fan engagement. The deal, which runs until at least 2028, will see Salesforce become the title sponsor of the FIDE World Championship Matches for those years.
The agreement will utilize Agentforce 360, a suite of AI solutions from Salesforce, to unify all aspects of FIDE's operations, player rankings, and fan connections. This includes leveraging Slack to connect FIDE's global teams and streamline workflows.
FIDE's ELO Player Rating Agent will offer conversational lookup of any FIDE player, including historical trends, current standings, insights into results, and predictions. Data 360 will unify FIDE's player database and event streams to provide consolidated real-time fan and player profiles.