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Salesforce Teams Up with Luxury Retailer Brunello Cucinelli on AI-Powered Ecommerce Platform

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Salesforce has invested in Callimacus, an AI-powered platform developed by luxury retailer Brunello Cucinelli's Solomei AI team.

The platform generates shopping experiences in real-time for each visitor, replacing traditional website navigation.

This collaboration will allow Salesforce to support the deployment of Callimacus for new clients in Europe and North America.

Brunello Cucinelli's CEO Francesco Bottigliero praised Salesforce as the right partner at the right time, citing the platform's commercial potential and need for guidance on its development.

Marc Benioff, chair and CEO of Salesforce, expressed enthusiasm for the partnership, highlighting Callimacus' innovative approach to AI-powered experiences that reimagines conversational AI, enterprise context, and real-time personalization.

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